Eleven Sports has secured exclusive rights to broadcast the WTA Tour in Poland for five seasons, running from 2027 through 2031. The agreement with WTA Ventures covers all WTA 1000, WTA 500, and WTA 250 events, along with the season-ending WTA Finals.
Enhancing Women’s Tennis Coverage in Poland
The package spans singles and doubles and will be supported by studio programming, expert analysis, and on-site reporting from major tournaments. This comprehensive coverage aims to enhance the viewing experience for fans and promote the sport further across the nation.
Interest in the WTA Tour has surged in Poland, driven by the success of Iga Swiatek, a six-time Grand Slam champion who has held top positions in the WTA rankings and amassed 24 WTA titles, including wins at the 2025 Cincinnati Open and Wimbledon. Polish players Magdalena Frech and Magda Linette also draw local followings, while international contenders such as Aryna Sabalenka, Coco Gauff, Jessica Pegula, Amanda Anisimova, and Jasmine Paolini remain key attractions. The organizations involved pointed to Poland’s strong appetite for women’s tennis, noting three Polish players currently inside the world’s top 50.
Eleven Sports characterized the deal as a significant addition to its Polish portfolio, while WTA Ventures said the partnership aims to build on the sport’s momentum in the country and broaden its reach in the years ahead. This collaboration signifies a commitment to investing in women’s sports and supporting the growth of tennis in Poland.
While the agreement does not include future WTA tournaments that may be staged in Poland, the United Cup, or any of the Grand Slam tournaments, it is still a monumental step forward for Polish tennis fans. With this deal, Eleven Sports is poised to bring a new level of excitement and engagement to the WTA Tour broadcasts, ensuring fans are well-informed and entertained throughout the season.