Silkeborg IF has outlined an updated strategy through 2030, presented by chief executive Kent Madsen at a preseason gathering for sponsors and partners ahead of a test match against Esbjerg fB at JYSK Park on Friday morning.
Key Objectives of Silkeborg IF’s 2030 Strategy
The plan’s central aim is to remain a firmly established club in the Danish Superliga. The approach includes accelerating the development of top academy players so they can compete for first-team minutes and gradually lowering the first team’s average age. The club also intends to maintain a leading position in talent development and provide high-quality facilities.
Commercially and operationally, the club plans to increase annual sponsorship revenue and commit to facility upgrades in and around the organization. A new fanzone is expected to enhance the overall matchday experience once completed, creating a more engaging atmosphere for fans and supporters.
Silkeborg IF also wants to strengthen its role in the local community, seeking to be a unifying presence for the city and the Søhøjlandet region. One measurable target is to reach an average home attendance of at least 6,000 spectators during the strategy period, which reflects the club’s commitment to enhancing community engagement and building a loyal fan base.
On finances, the club’s parent company aims to deliver a cumulative break-even result for 2026–2030, allowing for losses in some years if they are offset by profits in others. This framework is designed to prevent the need to sell players at specific times, ensuring the club can maintain its competitive edge.
Madsen did not release every detail of the plan but emphasized that achieving these goals will require sustained work, while expressing confidence in meeting the targets. The future of Silkeborg IF rests on effective implementation of this strategic vision, fostering both sporting excellence and financial stability in the coming years.